This 9-day-old summer fantasy film, a years-polished work with 700M yuan box office, gains popularity via word-of-mouth instead of marketing, and is set for overseas release.
This film, released during this year’s summer blockbuster season, initially accounted for just over 20 percent of screenings and received little attention from the industry. However, by its 15th day in theaters, its cumulative box office had surpassed 700 million yuan, far exceeding market expectations.
We didn’t spend a single penny on advertising
The film did not spend heavily on marketing campaigns and relied entirely on spontaneous word-of-mouth from audiences. Its daily box office revenue on weekdays has remained steady at over 40 million yuan, while on weekends it can exceed 100 million yuan per day, ranking first in theater occupancy rates among films released during the same period.
The script has been in the works for many years.
Instead of jumping on the bandwagon to chase trending topics, the
creative team chose to adapt the traditional “Eight Immortals” story, deliberately downplaying the divine elements and focusing on the characters’ ordinary lives before they became immortals. The script underwent years of refinement; it currently holds a 8.3 rating on Douban and a 9.7 rating on Maoyan.and a 9.6 on Taopiaopiao. These ratings are all backed by the quality of the content itself and are not inflated.
Suitable for men, women, and people of all ages
The
film’s visual style aligns with the familiar aesthetic sensibilities of Eastern culture, avoiding obscure or avant-garde expressions. Younger viewers can enjoy a lighthearted viewing experience, while older audiences can gain many insights into life. In today’s film and television industry, it is rare to find a work that gains market recognition based solely on its content, without the backing of a major marketing and distribution campaign.
Praise from Central Media
The
film has received public acclaim from central media outlets and is scheduled to begin its international release in August. According to estimates by industry organizations, the film’s total box office revenue is expected to reach 2 billion yuan.
The true principle is to focus on the task at hand.
Although the concepts of “traditional Chinese style” and “Chinese animation” have been frequently discussed in
recent years, most works remain at the level of conceptual promotion. Only by taking the time to carefully refine the content can creators earn long-term recognition in the market. In your free time, why not watch this heartfelt production with the younger members of your family?
