Chinese Olympic champion Quan Hongchan landed her second endorsement with Duowei, a Huang Zitao-founded brand. Her commercial deals follow official rules, sparking talks over athlete commercial value distribution.
As soon as it appeared on the trending list, it shot straight to the top. Olympic champion Quan Hongchan’s second personal endorsement deal has been officially announced—less than a month after she openly mentioned her favorite artist at a public event. This time, her partner is the brand Duowei.Her first personal endorsement was with Wanjiake, and as soon as this news broke, the top concern among the millions of netizens following the story was the compensation for this endorsement deal.
Dowei, a brand founded by Huang Zitao, has achieved remarkable market performance, with annual sales of its sanitary napkin line reaching 700 million yuan in just one year since its launch.Those
familiar with industry regulations know that there are clear rules governing commercial partnerships for active athletes. The portion of the high endorsement fees rumored online that actually reaches the athletes is limited. Every commercial contract signed by Quan Hongchan must go through a complete official approval process; she cannot decide independently whether to accept such offers.
Previously, the public’s impression of Quan Hongchan was largely that of a shy young girl with short hair on the diving platform, fully focused on honing her skills and winning gold medals. Now, she has matured physically, and all indicators of her recovery are steadily improving.her competitive record is spotless, and she enjoys extremely high public trust. Brands choose to partner with her precisely because they value the reputation she has built through her long-term performance on the competition stage; the foundation for this collaboration is a perfect fit.
As an active athlete, she already receives a stable training stipend and income from competitions, but the discussion sparked by this endorsement ultimately centers on a long-standing issue within the industry: once top athletes generate commercial value, how can the distribution mechanism among all parties be made more equitable?An athlete’s commercial earnings never come out of thin air; behind them lie years of collective effort from coaches, training partners, team doctors, and support staff—all of which contribute to these hard-won, limited earnings.
With a long professional career ahead, there is still no clear answer as to how this young athlete will balance commercial partnerships with daily training while maintaining her core competitiveness in the platform diving discipline.While many are paying attention to this partnership, they are also pondering whether it is the boost from social media traffic that has added weight to the athlete’s value, or whether the athlete has carved out broader opportunities for themselves through a series of solid results on the competition stage.
