2025 Snooker World Champion Zhao Xintong recently chose Chinese brand Denza Z9GT instead of luxury supercars, setting a positive example of rational consumption.
Zhao Xintong, 29, who just won the 2025 Snooker World Championship, already owns a Rolls-Royce Cullinan with a list price of 7 million. Recent photos of him picking up a new car have quickly sparked heated discussion within China’s snooker community.
Insiders immediately speculated that, having just won the World Championship and holding a steady No. 3 ranking, he would purchase a higher-priced supercar—after all, his Cullinan was already the most expensive car owned by any snooker player in China, and it was widely assumed that he would opt for an even more high-end luxury model this time around.

The final result exceeded everyone’s expectations: Zhao Xintong didn’t choose a luxury imported car, but rather the Denza Z9GT, a new energy vehicle from Shenzhen-based Denza. The car features a custom car cover and an exclusive color scheme. In an interview, he smiled and said he chose the car purely based on his personal preferences, treating it as a “big toy” for his daily enjoyment.
Zhao Xintong comes from an ordinary family in Bao’an, Shenzhen. Early in his career, he faced a suspension and hit a low point,After spending several years honing her skills behind the scenes, she ultimately won the World Championship title. She is regarded within the industry as an exceptionally resilient game-changer, known for her aggressive, incisive playing style. However, when it comes to choosing a car, she has not followed the trend of keeping up with the Joneses; instead, she prioritizes domestic high-end products that meet her specific needs,A choice like this would inevitably have come as a surprise to the public just a few years ago.

A netizen has compiled a list of the cars owned by active snooker players in China. The list shows that the car-buying preferences of top players are similar to the spending habits of the general public:Ding Junhui’s fleet includes models in the million-yuan range, such as the BMW X6M and Porsche Cayenne S, while Yan Bingtao’s vehicles combine luxury SUV capabilities with family-friendly features.while new-generation players such as Wu Yize and Si Jiahui generally opt for practical family cars. The entire list spans a wide range of price points—from commuter cars costing tens of thousands of yuan to mid-range luxury vehicles and SUVs priced in the millions—with a clear distribution across different tiers.
These industry leaders remain grounded and continue to build their expertise even during downturns; nor do they get swept up in consumerism after achieving success. They neither blindly follow imported brands nor deliberately seek to fit into exclusive social circles. This approach to life serves as a model for ordinary people in their daily consumption and life choices.